Art of Social Messages Normal and EmphysemaThe imaging difference between healthy lungs (thumbs up) and emphysematous lungs (thumbs down)Ashley Davidoff MDTheCommonVeein.net lungs-0071-low-res Kick the Habit in the ButtAshley Davidoff MDTheCommonvein.net Advertisment for Craven ‘A’ cigarettes featuring Stanley MatScience Museum, London1940-1950’s? Three actors, one in drag, pose lighting cigarettes.Gardiner, JamesDate:1910Wellcome London Licence: In copyright What You Promised What I GotCollage of cigarette advertisements of the early 20th century revealing a portrayal of elegance, feminism, and manhood. The advertising campaigns worked well for the cigarette companies but had a dismal result on health. The third image from the left in the top row shows a physician who states that “Luckies are less irritating”. 20-30 years later – some of the people who were influenced by the subconcious promise of elegance ended with the dismal inescapable existence of misery and pain as the consequences of emphysema and cancer wreaked havoc on their bodies. The habit persists and the problem continues to exist.Keywords lung advertisement cigarettes subconcious effect fashions consequence lung carcinoma cancer emaciation COPD emphysema collage created from historic cigarette adverts and CTscan of a patient with lung cancerAshley Davidoff TheCommonVein.net 54458 78088c10.8s The world war brought free cigarettes to the soldiers from the tobacco companies. The effect on the soldiers and the culture was a devastating rise in carcinoma 20 years after the event, with peaks in the incidence of carcinoma in the 1940’s and then in the 1960’s.54457 code historical An Advert in Toronto Newspaper 1977Cigars are not as carcinogenic as cigarettes probably due to the fact that cigar smoke is not usually inhaled. In the early 1900’s cigar smoking was associated with elegance and currently portrays a sense of bravado as demonstrated in this image.Courtesy Ashley Davidoff MD 13021gTheCommonVein.net